Alberto (Beto) Perez is a Colombian dancer, choreographer, businessman, and the creator of Zumba Fitness. He created the exercise fitness program Zumba Fitness which involves dance and aerobic exercise elements with accompanying music, mostly Latin, and a mix of fitness variation, squats, lunges, and other aerobic techniques. Beto was raised in Cali, Colombia by a single mother and was working three jobs by age 14 to support his family. His passion was dancing and his goals were to dance around the world and someday own his own gym and studio. City Zero is his Passion Project and he wants everyone to become a better version of themselves here.